The international marketing contest “Promocode-2014” is held in the frame of the advertising festival «Marketorium». Its feature is an active participation of St. Petersburg leading professional practitioners. They led teams as player-coaches, consult and evaluate student works.
More than 100 students of different high-educational institutions took part in the contest. It was held in business game format modeling real situations of a specialist-customer interaction.
In the jury there were famous communicative and branding companies such as CorunaBranding, Advertisinf Group ‘Great”, SNP Communications, GlobalPoint, TotalCommunacations, Labelmen, SHISHKI, CGMint, Brusnika, Vozduh, Design Studio “O-DESIGNE”, applied communication studio ‘Nata’, “S’Top” group, Kira Aleinova’s agency, the School of Interactive Communication in Advertising IKRa.
Some researching companies took part in the contest: Synovate Comcon and Toy-Opinion.