27 of January.

Stepan Liaptsev, a third-year student of the Culture Faculty (specialized in “Advertising and Public Relations”) won the International marketing contest «Promocode» in the category of “The Best Designer” with the design packaging for cosmetics “Matreshka-Beauty”.

The international marketing contest “Promocode-2014” is held in the frame of the advertising festival «Marketorium». Its feature is an active participation of St. Petersburg leading professional practitioners. They led teams as player-coaches, consult and evaluate student works.

More than 100 students of different high-educational institutions took part in the contest. It was held in business game format modeling real situations of a specialist-customer interaction.

In the jury there were famous communicative and branding companies such as CorunaBranding, Advertisinf Group ‘Great”, SNP Communications, GlobalPoint, TotalCommunacations, Labelmen, SHISHKI, CGMint, Brusnika, Vozduh, Design Studio “O-DESIGNE”, applied communication studio ‘Nata’, “S’Top” group, Kira Aleinova’s agency, the School of Interactive Communication in Advertising IKRa.

Some researching companies took part in the contest: Synovate Comcon and Toy-Opinion.

Publication date: 27 january 2015