Students of SPbUHSS Stepal Liaptsev, Alexander Ponomarenko (3-year student, Advertizing and PR specialty), Valentina Kovalskaya (5-year student, Advertizing specialty) took the second place on the International marketing contest for students and young specialists “Big Game by Marketorium” in the “Brand Story” section and were awarded for the best design in the project of branding and integrated marketing promotion of “Craft Brew Café”.

International marketing contest “Big Game” is held by Intercollegiate association Marketorium. The leading practices of marketing take part actively in its organization: officers of marketing companies of St-Petersburg lead the teams as playing coaches, consult and assess students’ works.

In the contest jury are general directors, strategic, creative and art-directors of marketing agencies of St-Petersburg and Moscow. Partners of the project are such well-known communicative and branding agencies as CorunaBranding, Great, SPN Communications, GlobalPoint, TotalCommunacations, Labelmen, SHISHKI, CGMint, Brandson, LAMA, ENDY, Brusnika, Vozduh, design-studio O-DESIGN, applied communication studio Nata, “S’Top” Group, agency of Kira Aleinova, School of interactive communication in advertising IKRa.

More than 150 students of St-Petersburg universities and young officers of advertising agencies took part in the event. The contest is held in the form of business game modeling interaction of a specialist with a customer for creating of communication project. Participants created real projects appropriate to the current business challenge of the customers – companies from different sectors of customer market.